About
CTRL+CULT is more than a fashion brand — it is a point of intersection between art, culture and style. Inspired by countercultures, cult cinema and the quirks of everyday life, we create collections that reinterpret the ordinary and celebrate the extraordinary. Here, what usually goes unnoticed takes center stage, transforming into stories that we wear and carry with us.
Each piece is a visual narrative that spans time, mixing past, present and future in textures, cuts and prints. With an approach that defies the norm, we explore everything from the urban surrealism of graffitied streets to the contained drama of scenes from films that have marked generations. This is fashion that goes beyond functionality: each collection is an invitation to see the world with a more curious and sensitive eye.
Founded by art director Alex Àlmeida, the brand carries at its core the vision of someone who has observed the world through a multicultural prism for over 14 years. Currently based in London, Alex builds bridges between his Brazilian roots and his experience in Europe, translating different influences, urban details and visual narratives into collections that speak directly to the spirit of our time.
Each piece is a visual narrative that spans time, mixing past, present and future in textures, cuts and prints. With an approach that defies the norm, we explore everything from the urban surrealism of graffitied streets to the contained drama of scenes from films that have marked generations. This is fashion that goes beyond functionality: each collection is an invitation to see the world with a more curious and sensitive eye.
Founded by art director Alex Àlmeida, the brand carries at its core the vision of someone who has observed the world through a multicultural prism for over 14 years. Currently based in London, Alex builds bridges between his Brazilian roots and his experience in Europe, translating different influences, urban details and visual narratives into collections that speak directly to the spirit of our time.